Preparation of Printing files
The best choice for graphic elements is vector files. This format allows scaling of the graphic without loss of
resolution at any scale. At which point the only limitation of resolution is the printing equipment itself.
You can find information to produce your files on the product pages listed on this website. If you do not see
the specific information you are seeking please contact us directly with your inquiry
and someone will get back to you as soon as possible.
Lots of clients bring us art files with the intent of printing them at various sizes. Usually we are unable to
provide an adequate printed piece due to poor file formatting or a lack of understanding of art requirements specifically resolution. This also happens with a few designers who are recent graduates
entering the field of print and web design who have not acquired a cohesive understanding of all the different
types of file requirements for various printing equipment and methods.
Best format for your file names would be an acronym for your company/yourself_product being produced_and side of
product being printed.
Example: NG_BC_Front_GeorgeN.pdf & NG_BC_Back.pdf
(which translates out to this: Neolith Graphics_Business Card_Front_Who for.pdf) Universal pieces say for instance
the back of a business card that will be the same for everyone does not need a "who for" designator.
You have a 64 character limit in file names and you cannot use spaces or illegal characters such as
One Sided Coatings
If you are only getting one side of a product coated make that side the "Front" side of your
print file. As we default to front, single side coating. Mixed coatings (UV Gloss and Aqueous Matte) are not
available for printed products at this time.
You have relatively two choices that I have found to work best for me on our equipment. When Saving PDF's
from your favorite graphics editor you can choose [Press Quality] or use
the following alterations to the press quality setting, which is what I use 99% of the time for my offset
Adobe PDF Preset: Neolith CMYK Baseline Settings
Compatibility: Acrobat 5 (PDF 1.4)
Use these settings to create Adobe PDF documents best suited for
high-quality prepress printing. Created PDF documents can be opened with Acrobat and Adobe
Reader 5.0 and later.
Preserve Illustrator Editing Capabilities: On (this can be set to
"Off" if you so choose)
Embed Page Thumbnails: Off
Optimize for Fast Web View: On
Color Bitmap Images:
Resolution: 300 ppi
For Image Above: 450 ppi
Image Quality: Maximum
Grayscale Bitmap Images:
Resolution: 300 ppi
For Image Above: 450
Compression: Automatic (JPEG)
Image Quality: Maximum
Monochrome Bitmap Images:
Resolution: 1200 ppi
For Image Above: 1800 ppi
Compression: CCITT Group 4
Compress Text and Line Art: On
Marks and Bleeds
Trim Marks: Off
Registration Marks: Off
Color Bars: Off
Page Information: Off
Printer Mark Type: Roman
Trim Mark Weight: 0.003 in
Offset from Artboard: 0.083 in
Bleed Left: 0 in
Bleed Bottom: 0 in
Bleed Right: 0 in
Bleed Top: 0 in
Color Conversion: Convert To Destination
Destination: U.S. Web Coated (SWOP) v2
Profile Inclusion Policy: Include Destination Profile
Output Intent Profile Name:
Mark as Trapped: Off
Subset embedded fonts below: 100 %
Document Open Password: Off
Permissions Password: Off
Encryption Level: High (128-bit RC4) - Acrobat 5 and later
Remember: We are not responsible for client supplied artwork. Too
many variable exist between your equipment, software, and technical expertise for us to guarantee an accurate
print result or color reproduction.
Colors vary from print run to print run and if an ink change happens during a split run there will most
likely be a variation in the hue of your printed product. We see this occassionally and most of the time it's
barely noticeable, other times that's not the case. We make every effort to get a closest match to your color
specifications but there is no possible way to guarantee an exact match.
If you require an exact match in color you will need to specifiy this up front and factor in the increased costs
of an exclusive run. Exclusive runs start with a set up fee of not less than $4,000.00 and a piece count of not
less than 10,000 pieces.